Greater Augusta Regional Tourism (GART) is comprised of the Staunton, Augusta, and Waynesboro tourism offices. Because tourism is a significant contributor to the Staunton, Augusta, Waynesboro (SAW) area, funding was awarded to help tourism-related businesses that have been severely affected by COVID-19 closures. The project will develop a three-phased outreach program encouraging locals and visitors to discover the region as a close-to-home, safe destination for day trips and overnight travel.
The outreach program, Reopening SAW, consists of:
- Educational videos highlighting local businesses and their efforts to safely reopen
- A micro-website serving as inspiration for potential travelers with itinerary ideas and safe activities
- A digital passport or coupon book connecting locals and visitors directly with the business community
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